No matter what you are selling, the quality of your product photographs can seriously affect your sales. This applies to all businesses, big and small, right from the stay at home mum who runs a sideline making jewellery and selling it online, to big companies with stores nationwide.
Product shots can be used in a number of ways:
- online for web sales and for use as a virtual marketplace;
- offline within brochures / flyers / magazines;
- within shops as part of a display; etc.
Selling the lifestyle
One simple product shot can tell a story and sell a lifestyle… for example, for companies who sell kitchens, their images tend not to just sell the product but the lifestyle too, adding in little touches such as a chopping board with colourful peppers on them, or a bottle of wine / coffee maker.
From that one image, you can imagine yourself in that kitchen, smelling freshly brewed coffee or enjoying a glass of wine after a hard day’s work, so you already have an empathy with the product.
Or maybe you are selling bath time products. A shot of your lotions, creams and gels etc placed next to clean white towels in a Scandinavian style bathroom immediately sell the lifestyle of fresh air and cleanliness.
It’s not just about styling
You may have the background spot on and have conjured up a certain look and feel, but your actual photograph could really let you down. Taking a photo from the wrong angle or using incorrect lighting may turn a luxurious looking product in to something that looks cheap.
Fuzzy images or shadows falling in the wrong place can not only distort the look and feel that you are trying to capture, but can send out the wrong impression – ie. that you don’t care enough to showcase your products at their best.
Do you want your company to look like it is “cheap” or that you don’t value your customers? Then shoddy, sub-standard product shots will send out that message, loud and clear.
Photos with a “wow” factor
So, what can you do in order to display your products and company in the best way?
Firstly, use a specialist company. They will be able to stage shots for you (if you want their input) and will have the very best lighting and photographic equipment to really do your products justice.
This doesn’t need to be as expensive as it sounds, either. For example, there is one such company offering Product Photography In London for as little as £7.99 a shot. Services such as these typically colour correct the photographs and retouch minor imperfections if needed in order to showcase your product – and the lifestyle – to its very best. Images are typically then supplied in the size and format you require.
Of course, if you yourself are a keen photographer, you could look at investing some time and money in to professional training and specialist camera equipment. There are plenty of courses that can set you on the right track so you can produce some good looking shots.
As with all things, of course, using the services of a specialist may give your product images that extra something that makes potential customers choose your products over your competitors’. The choice is yours!